Our agency client was struggling to close the big deals and running from opportunity to opportunity without focus. Cost of acquisition was high, client satisfaction was sub-optimal and profitability was inconsistent.
Oktet worked alongside the client over a 6 month period to redefine the go-to-market strategy including value proposition, ideal customer profile, reduced number of accounts needing. to be serviced, established data-driven lead generation and a refined sales process.
- Improved our gross margin by 10 pts
- Win rate doubled to 40% and continuing to improve
- Number of accounts reduced by 50% without impacting revenue
- Sales increased by 30% within 12 months