Success Stories
Start Up Advisory

Sales optimisation

Our agency client was struggling to close the big deals and running from opportunity to opportunity without focus. Cost of acquisition was high, client satisfaction was sub-optimal and profitability was inconsistent.

Oktet worked alongside the client over a 6 month period to redefine the go-to-market strategy including value proposition, ideal customer profile, reduced number of accounts needing. to be serviced, established data-driven lead generation and a refined sales process.

  • Improved our gross margin by 10 pts
  • Win rate doubled to 40% and continuing to improve
  • Number of accounts reduced by 50% without impacting revenue
  • Sales increased by 30% within 12 months